A yearly celebration of chimaek — fried chicken and beer — that has become one of Korea's most globally recognised food pairing traditions.
Held each July at Duryu Park in Daegu, the Chimac Festival celebrates chimaek, the beloved Korean combination of fried chicken, or chi, and maekju, or beer, a pairing that has become genuinely central to modern Korean social culture. The festival draws significant crowds each year, combining tastings from Korea's many competing fried chicken chains with live music shows and other special events spread across the park.
Chimaek's popularity exploded well beyond Korea's own borders in the 2010s, driven substantially by its prominence in Korean television dramas and the wider spread of Korean pop culture internationally, and Daegu's festival was explicitly designed to help globalise this now genuinely iconic food pairing. Beyond the fried chicken itself, prepared in countless regional and brand-specific styles — from classic soy garlic to spicy yangnyeom — the festival's beer gardens and open-air concert stages give it a distinctly summer-festival atmosphere, timed deliberately for Korea's hottest month.
For visitors interested in contemporary Korean food culture specifically, rather than the country's more traditionally rooted fermented dishes, the Daegu Chimac Festival offers a genuinely modern counterpart — proof that a relatively recent culinary pairing can, with enough popularity, earn its own dedicated summer festival just as readily as centuries-old traditions like kimchi.